What does decipher. do, exactly?

We’re a creative agency that helps your brand sound like itself and get found — especially in AI tools like ChatGPT, Gemini, and Perplexity. That means sharp copy, smart structure, and visibility in the search tools your future customers are actually using.

Is AI search different from Google SEO?

Yes — and treating them the same is where most content goes wrong. SEO helps you rank on Google. AI search tools give direct answers. We make sure your content gets picked up by both, with the right format, tone, and structure.

Do I need to rewrite everything for AI search?

Not necessarily. We can optimise what you already have or build something new. It’s less about rewriting and more about tuning your content to match how AI tools work — with clarity, structure, and intent.

Why does tone of voice matter in AI-generated answers?

Because tone is what makes you recognisable when AI tools quote you. They look for clarity and credibility — but sounding like a real brand? That’s what makes you stick.

How do I know if my brand is showing up in ChatGPT or Perplexity?

You can try asking directly — but we use visibility tools like Spotlight to track mentions across AI platforms, then help you improve what shows up (or fix what doesn’t).

Popping up in AI searches? A brand voice to match my sass? Do tell, darling.

Q: Do you use AI tools like ChatGPT to write content?

Not for the actual copy. We might use AI to research or speed up admin, but the words are ours — and yours. Our job is to protect your brand voice, even in a world full of prompts.

Vintage gif showing Brigitte Bardot talking on the phone

A safe space we've created to discuss new concepts (AIEO - what?!), marvel at amazing ads, designs and witty copywriting we spot here and there.

How's this different from a blog? - You might be wondering.

A blog informs, educates, and even entertains (the good ones).

The d. Knowledge Hub gives you the tools, prompts, and toolkits to get it done.

Digital Products made with love.

Prefer to dive into it yourself? We get it—we’ve sharpened our skills that way, too.

Buy our:

How to create content that pops up in AI searches - Toolkit (prompts included)

More soon

Before, let's go over the basics of what creating on-brand AI-optimised content means.

What are GAIO, GEO, and AIEO?

GAIO strategies ensure AI-generated content (which you probably have on your website by now, let's face it) doesn’t sound like a jittery robot on its third espresso. It helps adapt the content to your brand's tone of voice and style. GEO makes sure that AI tools actually pick up the content. AIEO ensures everything, whether written by humans or AI, is optimised to play nice with algorithms while still connecting with real people.

Copywriting clichés are search repellents.

Phrases like “one-stop shop”, "game-changing solutions", or “next-gen platform” are overused, don't resonate with any audiences under the sun, and they're also invisible to AI. Want to rank and engage? Say exactly what you do, who it’s for, and why it’s worth caring about.

How does AIEO boost ChatGPT visibility?

AI engine optimisation is the spark that ignites the fire; without AIEO, unless you're Apple or Coca-Cola, there is no brand visibility. By optimising your website, you work on both the backend (structured data, meta data, etc.) and the frontend so that AI engines can immediately crawl your content, understand it, and feed it back to users in the form of an answer to their prompt.

Tone of voice in 2025: Write for a person, structure for a bot.

AI tools like Gemini don’t read like humans; they scan, extract, and summarise. That means your content needs structure: bold intros, clear headings (yes, H2s still matter!), and direct answers. Want your page featured in an AI snippet? Start by writing like you’re helping a curious friend. Then, shape it like you’re looking to impress a search engine.

Tone of voice in 2025: Write for a person, structure for a bot.

Visuals + Copy = The ultimate power couple in optimising for AI platforms

Words might be your brand’s voice, but visuals are its body language. Did you know search engines love optimised images as much as sharp copy? Pairing content with descriptive alt text, captions, and metadata not only boosts accessibility but also ranks you higher in AI-powered searches. It’s not just pretty—it’s powerful.

Visuals + Copy = The ultimate power couple in optimising for AI platforms.

Words might be your brand’s voice, but visuals are its body language. Did you know that AI tools scan everything, including your image captions, alt text, and file names? Crrrazy… So, make sure you pair your content with well-labelled visuals (e.g. descriptive alt text, captions, and metadata.

Want more? Good. You'll love our Blog.

Take me to the know-how

FAQ

What is a creative agency with an AI content creation framework?

How exactly can you make my brand be visible in AI searches?

What makes a great tone of voice for AI-powered searches and tools?

Why do I need GAIO and GEO for my brand?

How does decipher. create content that AI tools love?

Do you use AI tools like ChatGPT to write content?

What is a creative agency with an AI content creation framework?

How exactly can you make my brand be visible in AI searches?

What makes a great tone of voice for AI-powered searches and tools?

Why do I need GAIO and GEO for my brand?

How does decipher. create content that AI tools love?

Do you use AI tools like ChatGPT to write content?

What is a creative agency with an AI content creation framework?

How exactly can you make my brand be visible in AI searches?

What makes a great tone of voice for AI-powered searches and tools?

Why do I need GAIO and GEO for my brand?

How does decipher. create content that AI tools love?

Do you use AI tools like ChatGPT to write content?

What is a creative agency with an AI content creation framework?

How exactly can you make my brand be visible in AI searches?

What makes a great tone of voice for AI-powered searches and tools?

Why do I need GAIO and GEO for my brand?

How does decipher. create content that AI tools love?

Do you use AI tools like ChatGPT to write content?

Drop us an email, will you?

Vintage gif showing Marilyn Monroe waving goodbye

Popping up in AI searches? A brand voice to match my sass? Do tell, darling.

Popping up in AI searches? A brand voice to match my sass? Do tell, darling.

Popping up in AI searches? A brand voice to match my sass? Do tell, darling.

Digital Products made with love.

Prefer to dive into it yourself? We get it—we’ve sharpened our skills that way, too.

Prefer to dive into it yourself? We get it—we’ve sharpened our skills that way, too.

Buy our:

How to create content that pops up in AI searches - Toolkit (prompts included)

More soon

Before, let's go over the basics of what creating on-brand AI-optimised content means.

Before, let's go over the basics of what creating on-brand AI-optimised content means.

Before, let's go over the basics of what creating on-brand AI-optimised content means.

What are GAIO, GEO, and AIEO?

Copywriting clichés are search repellents.

How does AIEO boost ChatGPT visibility?

Tone of voice in 2025: Write for a person, structure for a bot.

Tone of voice in 2025: Write for a person, structure for a bot.

Visuals + Copy = The ultimate power couple in optimising for AI platforms

Visuals + Copy = The ultimate power couple in optimising for AI platforms.

Want more? Good. You'll love our Blog.

Take me to the know-how

Take me to the know-how

FAQ

Drop us an email, will you?

Drop us an email, will you?

Write Us

Write Us

Write Us

Write Us

Write Us

Write Us

Write Us

Write Us

Until then… Tah-tah, darling!