How can I make sure AI doesn’t misrepresent my brand in summaries?
How can I make sure AI doesn’t misrepresent my brand in summaries?
How can I make sure AI doesn’t misrepresent my brand in summaries?
Updated 26 Sep 2025
by Ema Fulga
When AI platforms misrepresent your brand, it’s rarely the technology’s fault. It’s your content signals.
AI engines synthesise information from what they can find. If your site, mentions, or Knowledge Hub are vague or outdated, the AI fills the blanks — sometimes with competitor language.
To avoid this:
- Publish clear, updated content that defines your brand.
- Use schema and FAQs to give AI structured signals.
- Maintain a distinct tone of voice so you stand out.
AI isn’t inventing, it’s reflecting. Stronger signals equal more accurate summaries.
Updated 26 Sep 2025
by Ema Fulga
When AI platforms misrepresent your brand, it’s rarely the technology’s fault. It’s your content signals.
AI engines synthesise information from what they can find. If your site, mentions, or Knowledge Hub are vague or outdated, the AI fills the blanks — sometimes with competitor language.
To avoid this:
- Publish clear, updated content that defines your brand.
- Use schema and FAQs to give AI structured signals.
- Maintain a distinct tone of voice so you stand out.
AI isn’t inventing, it’s reflecting. Stronger signals equal more accurate summaries.
Updated 26 Sep 2025
by Ema Fulga
When AI platforms misrepresent your brand, it’s rarely the technology’s fault. It’s your content signals.
AI engines synthesise information from what they can find. If your site, mentions, or Knowledge Hub are vague or outdated, the AI fills the blanks — sometimes with competitor language.
To avoid this:
- Publish clear, updated content that defines your brand.
- Use schema and FAQs to give AI structured signals.
- Maintain a distinct tone of voice so you stand out.
AI isn’t inventing, it’s reflecting. Stronger signals equal more accurate summaries.
Wondering if your brand appears in AI searches?
or simpy…
or simpy…
Until then… Tah-tah, darling!
Until then… Tah-tah, darling!
