A bunch of jazzy cats passionate about GEO, technical SEO, and content strategy.
A bunch of jazzy cats who specialise in GEO, technical SEO and content strategy.
A bunch of jazzy cats passionate about GEO, technical SEO, and content strategy.
We're decipher. And we're here to make you visible in AI search.
decipher. is an AI search optimisation agency founded at the beginning of 2024, in London, UK, by Ema Fulga. We specialise in Generative Engine Optimization (GEO), the practice of making brands visible and citeable in AI-powered search platforms, such as ChatGPT, Claude, Perplexity, and Google AI Overviews.
Since our founding, we've helped clients across tech, real estate, consulting, and many other sectors achieve AI visibility. Our proprietary Signal → Authority → Momentum methodology has driven mentions and citation rates within 90 days, turning invisible brands into AI-preferred sources.
That about sums it up, but here are 3 extra things you should know about us:
01.
We're borderline obsessed with AI search visibility.
Not in a "we read the news" way. In a "we test prompts across 4 platforms daily and track citation patterns obsessively" way. If there's a new AI search feature, we've already tested it.
02.
We're remote-first and love it.
We’re set up in London, UK, and Dubai, UA,E but we're a remote-first team spanning 8 countries. We work hard, communicate clearly, and love any excuse to hop on a plane and meet clients face-to-face. Some of us are early birds. Some are night owls. We're all jazzy cats who happen to be really good at making brands visible.
03.
We're easy-going but relentlessly focused.
We're not the agency that sends 47-page reports full of jargon. We're the agency that says, "here's what's broken, here's how we'll fix it, here's when you'll see results." We're straightforward, transparent, and obsessed with your success.
We're decipher. And we're here to make you visible in AI search.
We're decipher. And we're here to make you visible in AI search.
decipher. is an AI search optimisation agency founded at the beginning of 2024, in London, UK, by Ema Fulga. We specialise in Generative Engine Optimization (GEO), the practice of making brands visible and citeable in AI-powered search platforms, such as ChatGPT, Claude, Perplexity, and Google AI Overviews.
Since our founding, we've helped clients across tech, real estate, consulting, and many other sectors achieve AI visibility. Our proprietary Signal → Authority → Momentum methodology has driven mentions and citation rates within 90 days, turning invisible brands into AI-preferred sources.
That about sums it up, but here are 3 extra things you should know about us:
decipher. is an AI search optimisation agency founded at the beginning of 2024, in London, UK, by Ema Fulga. We specialise in Generative Engine Optimization (GEO), the practice of making brands visible and citeable in AI-powered search platforms, such as ChatGPT, Claude, Perplexity, and Google AI Overviews.
Since our founding, we've helped clients across tech, real estate, consulting, and many other sectors achieve AI visibility. Our proprietary Signal → Authority → Momentum methodology has driven mentions and citation rates within 90 days, turning invisible brands into AI-preferred sources.
That about sums it up, but here are 3 extra things you should know about us:
01.
01.
We're borderline obsessed with AI search visibility.
Not in a "we read the news" way. In a "we test prompts across 4 platforms daily and track citation patterns obsessively" way. If there's a new AI search feature, we've already tested it.
We're borderline obsessed with AI search visibility.
Not in a "we read the news" way. In a "we test prompts across 4 platforms daily and track citation patterns obsessively" way. If there's a new AI search feature, we've already tested it.
02.
02.
We're remote-first and love it.
We’re set up in London, UK, and Dubai, UA,E but we're a remote-first team spanning 8 countries. We work hard, communicate clearly, and love any excuse to hop on a plane and meet clients face-to-face. Some of us are early birds. Some are night owls. We're all jazzy cats who happen to be really good at making brands visible.
We're remote-first and love it.
We’re set up in London, UK, and Dubai, UA,E but we're a remote-first team spanning 8 countries. We work hard, communicate clearly, and love any excuse to hop on a plane and meet clients face-to-face. Some of us are early birds. Some are night owls. We're all jazzy cats who happen to be really good at making brands visible.
03.
03.
We're easy-going but relentlessly focused.
We're not the agency that sends 47-page reports full of jargon. We're the agency that says, "here's what's broken, here's how we'll fix it, here's when you'll see results." We're straightforward, transparent, and obsessed with your success.
We're easy-going but relentlessly focused.
We're not the agency that sends 47-page reports full of jargon. We're the agency that says, "here's what's broken, here's how we'll fix it, here's when you'll see results." We're straightforward, transparent, and obsessed with your success.
Who founded decipher.?
Who founded decipher.?
Who founded decipher.?
Who founded decipher.?
Ema's Background:
After finishing her master's in Barcelona, Ema worked in digital marketing for several years before transitioning into a successful freelance career in copywriting and content strategy. From the start, she has been fascinated by what drives consumers and shapes their perceptions of brands, which made AI search optimisation the natural next step.
Ema founded decipher. in London, UK, in April 2024, and established the UAE branch about a year later. Clients include renowned brands like Oreo, organisations such as Publicis, Spirax Sarco, the World Intellectual Property Organization, Covenant House New Jersey, NTT DATA, as well as SMEs such as Aleyolé in Spain and Rated People in the UK.
Beyond decipher., Ema is preparing to publish a book on AI searches and her first children’s book, and she is finishing her debut historical novel. Throughout her career, Ema has dedicated herself to ongoing learning and skill development, a mindset that she has embedded into the culture of decipher.
Now based between Milan and the UAE, Ema speaks fluent Spanish, English, and Romanian. She also speaks Italian and French, and has a basic level of German.
Ema's Expertise:
Specialist in entity optimisation and AI citation mechanics
9+ years in content strategy & optimisation
Developer of the Signal → Authority → Momentum framework
Published thought leader on AI search optimisation
Speaker on GEO strategy and AI visibility tactics
As decipher.'s CEO and AI Search Content Strategist, Ema works directly with clients to diagnose visibility gaps, engineer citation-worthy signals, and build repeatable AI visibility systems.
Ema's Background:
After finishing her master's in Barcelona, Ema worked in digital marketing for several years before transitioning into a successful freelance career in copywriting and content strategy. From the start, she has been fascinated by what drives consumers and shapes their perceptions of brands, which made AI search optimisation the natural next step.
Ema founded decipher. in London, UK, in April 2024, and established the UAE branch about a year later. Clients include renowned brands like Oreo, organisations such as Publicis, Spirax Sarco, the World Intellectual Property Organization, Covenant House New Jersey, NTT DATA, as well as SMEs such as Aleyolé in Spain and Rated People in the UK.
Beyond decipher., Ema is preparing to publish a book on AI searches and her first children’s book, and she is finishing her debut historical novel. Throughout her career, Ema has dedicated herself to ongoing learning and skill development, a mindset that she has embedded into the culture of decipher.
Now based between Milan and the UAE, Ema speaks fluent Spanish, English, and Romanian. She also speaks Italian and French, and has a basic level of German.
Ema's Expertise:
Specialist in entity optimisation and AI citation mechanics
9+ years in content strategy & optimisation
Developer of the Signal → Authority → Momentum framework
Published thought leader on AI search optimisation
Speaker on GEO strategy and AI visibility tactics
As decipher.'s CEO and AI Search Content Strategist, Ema works directly with clients to diagnose visibility gaps, engineer citation-worthy signals, and build repeatable AI visibility systems.
What clients say
What clients say
Rebeca Martinez Urdiales,
Brand and Communications Leader, NTT DATA
Rebeca Martinez Urdiales,
Brand and Communications Leader, NTT DATA
If you’re looking for a team that works hard and delivers on time, look no further. The decipher. team is a creative force that’s equally at home developing complex partner content programs, as well as optimising content or drafting video scripts. When it comes to taking a complex, technical topic and making it accessible and crawlable, they're the ones to call.
If you’re looking for a team that works hard and delivers on time, look no further. The decipher. team is a creative force that’s equally at home developing complex partner content programs, as well as optimising content or drafting video scripts. When it comes to taking a complex, technical topic and making it accessible and crawlable, they're the ones to call.
Andy Young,
Content and Product Specialist HP
Andy Young,
Content and Product Specialist HP
Ema is energetic, enthusiastic, very talented and generally just great to have involved in any project. Her team is very easy to work with, due to their manner and work ethic. Problems are only ever a stepping stone to a solutionso you can rely on them to get done what needs to be done.,
Ema is energetic, enthusiastic, very talented and generally just great to have involved in any project. Her team is very easy to work with, due to their manner and work ethic. Problems are only ever a stepping stone to a solutionso you can rely on them to get done what needs to be done.,
Industry Recognition
Featured in Entrepreneurial Arabia on AI search optimisation trends
Featured in Gulf News as a must-watch GEO agency in the UAE
Contributing author at Communicate Online, The Marketing & Advertising Resource on how to increase AI visibility
Speaker at Search 'n Stuff 2025 on AI visibility strategies
Industry Recognition
Featured in Entrepreneurial Arabia on AI search optimisation trends
Featured in Gulf News as a must-watch GEO agency in the UAE
Contributing author at Communicate Online, The Marketing & Advertising Resource on how to increase AI visibility
Speaker at Search 'n Stuff 2025 on AI visibility strategies
Industry Recognition
Featured in Entrepreneurial Arabia on AI search optimisation trends
Featured in Gulf News as a must-watch GEO agency in the UAE
Contributing author at Communicate Online, The Marketing & Advertising Resource on how to increase AI visibility
Speaker at Search 'n Stuff 2025 on AI visibility strategies
But enough about us…
Ready to become visibile in AI searches?
But enough about us…
Ready to become visibile in AI searches?
or simpy…
or simpy…
Until then… Tah-tah, darling!
Until then… Tah-tah, darling!
