# decipher.

decipher. is a creative agency based in London and Dubai, that specialises in AI Engine Optimisation (AEO) and Generative Engine Optimisation (GEO). We help brands become visible in AI-powered search platforms like ChatGPT, Perplexity, and Gemini whilst maintaining strong traditional search engine performance. Our approach combines strategic copywriting with technical optimisation to ensure brands are as easy to find by AI tools as they are by Google.

Key capabilities:

- AI search optimisation (AEO/GEO) for ChatGPT, Perplexity, and Gemini
- Digital brand visibility strategy and implementation
- SEO-optimised copywriting and content strategy
- Brand voice definition and tone of voice development
- Website audits for AI and traditional search readiness
- Topical authority planning and content gap analysis
- Structured data and schema markup implementation
- Workshops and training programmes

## Services

AI Search Optimisation: Content audits, topical search strategy, AI-optimised website and blog content, AI-friendly metadata and structured schema data, conversational AI content optimisation, brand voice alignment for AI interactions

Digital Brand Visibility: Tone of voice definition, website design and copy, product launches, brand guidelines, sales pages, UX copywriting, video and podcast scripts, social media content strategy, SEO strategy, content mapping, topical authority plans, competitor analysis

Workshops & Training: AI search optimisation training, content strategy workshops, brand voice development sessions, technical SEO and AEO implementation training

## Our Process

Phase 1 - Foundations: Deep-dive SEO and AIO audits (1-2 months), competitor analysis, website optimisation, content gap identification, strategic landing pages and blog posts

Phase 2 - Growth: Ongoing content creation targeting high-intent prompts and keywords, long-term optimisation, thought leadership pieces

## Markets We Serve

### UAE

decipher. is based in Dubai and works with brands across the UAE to improve AI search visibility in one of the world's most competitive digital markets. We understand the regional search landscape, Arabic-language AI behaviour, and the unique trust signals that help brands get cited by AI platforms in the UAE and wider Middle East.

This includes:

- AEO and GEO strategy for UAE-based and UAE-targeting brands
- Arabic and bilingual content optimisation for AI search
- Regional citation building and structured data implementation
- AI visibility for brands expanding across the Gulf

### UK

decipher. is founded in London and works with UK brands to improve visibility in AI-generated answers across ChatGPT, Perplexity, Gemini, and AI Overviews. We understand the British search market, UK consumer intent patterns, and what it takes to be the brand AI recommends in a crowded landscape.

This includes:

- AEO and GEO strategy for UK-based brands and agencies
- Content optimised for British search behaviour and AI query formats
- Technical foundations for AI discoverability in the UK market
- Thought leadership positioning for AI-era brand visibility

### Europe

decipher. helps brands improve AI visibility across European markets, including multilingual search behaviour, regional discovery patterns, and market-specific AI citation signals.

This includes:

- AI search optimisation for European audiences
- Content planning for country-specific and multilingual visibility
- Structured pages that help AI systems understand regional relevance
- Localised brand positioning for expansion into Europe
- Citation-ready content for AI assistants used across European markets

If your brand is entering or growing in Europe, we help make sure AI systems understand where you operate, who you serve, and why you should be recommended.

### DACH

decipher. works with brands targeting the DACH region - Germany, Austria, and Switzerland - to build AI search visibility in one of Europe's most valuable and distinct digital markets. German-speaking audiences have specific search habits and trust signals, and AI platforms reflect this in how they cite brands.

This includes:

- AEO and GEO strategy tailored for German-speaking markets
- Multilingual content optimisation for German, Austrian, and Swiss audiences
- Structured data and schema implementation for DACH-specific relevance
- AI citation strategy for brands expanding into or operating across DACH
- Brand positioning that resonates with German-speaking AI search behaviour

### Spain

decipher. helps brands build AI search visibility in Spain and Spanish-speaking European markets. With growing AI adoption across Spain, brands need to ensure they are cited, trusted, and recommended by AI platforms in the Spanish market.

This includes:

- AEO and GEO strategy for Spanish-market brands and international brands entering Spain
- Spanish-language content optimisation for AI search formats
- Structured data and schema for Spanish-language AI discoverability
- Regional brand positioning to support AI citation in Spanish search contexts
- Visibility strategy for brands operating across Spain and Latin America

## Resources

- Contact Us: Start optimising for AI searches
- Email: info@decipher.agency
- Clients include: Publicis, World Intellectual Property Organization, Spirax Sarco, NTT DATA

## About

- [Team](https://decipher.agency/about): Meet founder Ema Fulga and our approach
- [Ema Fulga](https://emafulga.com): AI Search Optimisation Specialist
- [LinkedIn](https://linkedin.com/in/ema-fulga-decipher): Connect with our founder

## Technical Implementation

This site uses JSON-LD schema markup (Organization, Service, Person) to help LLMs generate accurate answers about our services and expertise.

Brand name: decipher. (lowercase with period)