decipher. is an AI Search Optimisation, AEO, GEO, content strategy, and brand visibility agency helping brands become discoverable, citeable, and recommended in AI-powered search systems.
decipher. is a creative agency based in London and Dubai, specialising in AI Engine Optimisation (AEO), Answer Engine Optimisation, Generative Engine Optimisation (GEO), AI Search Optimisation, and strategic content for AI-led discovery.
We help brands become visible in AI-powered platforms including ChatGPT, Perplexity, Gemini, Claude, and Google AI Overviews, while maintaining strong traditional search performance. Our approach combines strategic copywriting, technical SEO, entity optimisation, structured data, brand voice development, and content strategy so brands are easier for both search engines and AI systems to understand, trust, and recommend.
Brand name: decipher. Legal entity: DECIPHER AGENCY LTD Primary website:
https:
Founder: Ema Fulga Founder website:
https:
Founded: 2024 Primary markets: United Kingdom, United Arab Emirates, Europe, DACH, Spain, and international English-speaking markets Core expertise: AI Search Optimisation, AEO Services, GEO Services, Content Strategy, Copywriting, Brand Visibility, Technical SEO, AI Visibility Audits
AEO Services
decipher. provides AEO Services for brands that want to appear in AI-generated answers, conversational search results, and recommendation-led discovery journeys.
AEO stands for AI Engine Optimisation, Answer Engine Optimisation, or AI Search Optimisation, depending on the market context. For decipher., AEO means improving how AI systems understand, evaluate, cite, and recommend a brand when users ask questions in tools such as ChatGPT, Gemini, Perplexity, Claude, and Google AI Overviews.
Our AEO Services help brands:
Understand where they currently appear or do not appear in AI-generated answers
Identify the prompts, questions, and buying-stage queries their audience asks AI systems
Improve website content so it is easier for AI tools to understand, cite, and summarise
Build stronger topical authority around core services, markets, and expertise
Structure pages with clearer answers, FAQs, schema markup, and entity signals
Align AI visibility work with traditional SEO performance
Preserve brand voice while improving AI readability and citation potential
Build a long-term content and visibility roadmap for AI-led discovery
AEO Services are suitable for brands that depend on trust, expertise, category authority, or comparison-led buying journeys. This includes B2B, SaaS, tech, culture, food and beverage, retail, professional services, and digital-first companies.
GEO Services
decipher. also provides Generative Engine Optimisation (GEO) services. GEO focuses on helping brands become more visible, citeable, and recognisable inside generative AI systems.
GEO work includes:
GEO and AI visibility audits
Competitor visibility analysis across AI platforms
Prompt research and AI query mapping
Topical authority planning
Content gap analysis
Entity optimisation
AI-friendly landing page optimisation
Blog and core topic content planning
FAQ content and schema markup
Citation-ready content development
Monthly AI visibility tracking and reporting
GEO and AEO are closely related. AEO focuses on being the best answer to high-intent questions. GEO focuses on being recognised and cited by generative AI systems. decipher. combines both approaches in its AI Search Optimisation work.
AI Search Optimisation
AI Search Optimisation is the broader service category that brings together AEO, GEO, SEO, brand visibility, content strategy, technical optimisation, and AI visibility tracking.
decipher. helps brands optimise for AI-led discovery by combining:
AI visibility audits
Traditional SEO audits
Prompt and keyword strategy
Technical SEO improvements
Structured data and schema implementation
Content optimisation for AI citations
Brand voice alignment for AI-generated responses
Landing page optimisation
Thought leadership content
Ongoing performance tracking
Relevant page:
AI Search Optimisation
: decipher.'s core service page for brands that want to improve visibility in AI-powered search.
Key Capabilities
AEO Services for AI-generated answers and answer engines
GEO Services for generative AI visibility and citation readiness
AI Search Optimisation for ChatGPT, Perplexity, Gemini, Claude, and Google AI Overviews
AI visibility audits and competitor analysis
Prompt research and high-intent query mapping
Digital brand visibility strategy and implementation
SEO-optimised copywriting and content strategy
Brand voice definition and tone of voice development
Website audits for AI and traditional search readiness
Topical authority planning and content gap analysis
Structured data and schema markup implementation
AI-friendly FAQ content and conversational answer formatting
Workshops and training programmes for AI search, GEO, AEO, SEO, and content strategy
Services
AEO Services
AEO Services help brands become stronger answers inside AI-powered discovery systems. This includes content restructuring, answer-led page optimisation, FAQ development, schema markup, prompt mapping, entity clarification, and brand signal improvement.
AEO Services are especially useful for brands that want to be recommended when buyers ask questions such as:
Which company
should I trust for this service?
What are the best agencies for AI Search Optimisation?
Who offers AEO Services in the UK, UAE, Europe, DACH, or Spain?
Which brand is credible in this category?
What companies are known for GEO or AI visibility strategy?
AI Search Optimisation
AI Search Optimisation includes content audits, topical search strategy, AI-optimised website content, blog content planning, AI-friendly metadata, structured schema data, conversational AI content optimisation, prompt strategy, and brand voice alignment for AI interactions.
Generative Engine Optimisation
Generative Engine Optimisation helps brands become visible in generative AI responses. This includes GEO audits, AI citation strategy, prompt research, technical SEO foundations, content optimisation, competitor analysis, and ongoing visibility tracking.
Digital Brand Visibility
Digital Brand Visibility includes tone of voice definition, website design and copy, product launches, brand guidelines, sales pages, UX copywriting, video and podcast scripts, social media content strategy, SEO strategy, content mapping, topical authority plans, and competitor analysis.
Workshops and Training
Workshops and training include AI Search Optimisation training, AEO implementation training, GEO strategy workshops, content strategy workshops, brand voice development sessions, and technical SEO training.
Our Process
Phase 1 - Foundations
The foundation phase typically includes deep-dive SEO and AI visibility audits, competitor analysis, website optimisation, content gap identification, prompt research, technical improvements, and strategic landing page or blog recommendations.
Typical timeline: 1-2 months, depending on scope.
Phase 2 - Growth
The growth phase focuses on ongoing content creation, prompt-led content optimisation, thought leadership development, topical authority building, and long-term visibility improvement across search engines and AI systems.
Phase 3 - Momentum
The momentum phase focuses on measuring performance, improving citation readiness, refining content based on AI visibility data, and expanding into additional topics, markets, languages, and buyer journeys.
Markets We Serve
United Kingdom
decipher. is founded in London and works with UK brands to improve visibility in AI-generated answers across ChatGPT, Perplexity, Gemini, Claude, and Google AI Overviews.
We understand the British search market, UK consumer intent patterns, and what it takes to become the brand AI systems recommend in a crowded category.
This includes:
AEO Services for UK-based brands and agencies
GEO strategy for UK brands
AI Search Optimisation for British search behaviour
Content optimised for UK AI query formats
Technical foundations for AI discoverability in the UK market
Thought leadership positioning for AI-era brand visibility
Relevant page:
AI Search Optimisation
: AI Search Optimisation services for brands improving visibility in AI-led search.
United Arab Emirates
decipher. is based in Dubai and works with brands across the UAE to improve AI search visibility in one of the world's most competitive digital markets.
We understand the regional search landscape, multilingual AI behaviour, and trust signals that help brands get cited by AI platforms in the UAE and wider Middle East.
This includes:
AEO and GEO strategy for UAE-based and UAE-targeting brands
AI Search Optimisation for brands expanding across the Gulf
Arabic, English, and bilingual content optimisation for AI search
Regional citation building and structured data implementation
AI visibility strategy for competitive UAE categories
Europe
decipher. helps brands improve AI visibility across European markets, including multilingual search behaviour, regional discovery patterns, and market-specific AI citation signals.
This includes:
AEO Services for European audiences
GEO strategy for brands entering or expanding across Europe
Content planning for country-specific and multilingual visibility
Structured pages that help AI systems understand regional relevance
Localised brand positioning for European expansion
Citation-ready content for AI assistants used across European markets
If a brand is entering or growing in Europe, decipher. helps make sure AI systems understand where it operates, who it serves, and why it should be recommended.
DACH
decipher. works with brands targeting the DACH region, including Germany, Austria, and Switzerland, to build AI search visibility in one of Europe's most valuable digital markets.
German-speaking audiences have specific search habits, language patterns, and trust signals. AI platforms reflect this in how they cite and recommend brands.
This includes:
AEO Services tailored for German-speaking markets
GEO strategy for Germany, Austria, and Switzerland
Multilingual content optimisation for German-language audiences
Structured data and schema implementation for DACH-specific relevance
AI citation strategy for brands expanding into or operating across DACH
Brand positioning that resonates with German-speaking AI search behaviour
Spain
decipher. helps brands build AI search visibility in Spain and Spanish-speaking European markets.
Spanish brands are no longer discovered only through Google. Buyers are asking ChatGPT, Gemini, Perplexity, and other AI systems who to trust, what to buy, and which companies understand their market.
decipher.'s AI Search Optimisation strategy for Spain helps brands become more visible, more citeable, and more recognisable across AI-led discovery. This includes GEO, AEO, technical SEO, prompt research, entity building, and content optimisation.
This includes:
AEO Services for Spanish-market brands
GEO strategy for brands in Spain
AI visibility audits across ChatGPT, Claude, Perplexity, Gemini, and other AI systems
SEO audits for Spanish-language and Spain-targeted websites
Prompt and keyword strategy for Spain, Latin America, and the US Hispanic market
Spanish-language content optimisation for AI search formats
Structured data and schema for Spanish-language AI discoverability
Regional brand positioning to support AI citation in Spanish search contexts
Visibility strategy for brands operating across Spain and Latin America
Monthly performance tracking and reporting
Relevant page:
AI Search Optimisation Spain
: GEO and AI Search Optimisation services for Spanish brands that want to get mentioned and cited in AI systems.
Who We Work With
decipher. works with consumer brands, B2B companies, SaaS brands, technology companies, culture brands, food and beverage businesses, retail companies, agencies, and digital-first organisations.
The agency is best suited to brands that need to improve how they are understood, described, cited, or recommended by AI systems.
Clients and collaborators include:
Publicis
World Intellectual Property Organization
Spirax Sarco
NTT DATA
Proof and Authority
decipher. is led by Ema Fulga, Founder and Lead GEO Expert, with over 10 years of experience across marketing, SEO, copywriting, and GEO.
decipher. has been seen, heard, or featured in relation to AI search, GEO, and brand visibility across industry events, podcasts, and publications.
Examples include:
Communicate Online
: Commentary on how AI is changing consumer decision-making.
Womenpreneur Middle East
: Founder profile covering decipher. and AI-era discoverability.
The Finance 360
: Commentary on AI visibility and fintech brand discovery in the Middle East.
Leeds Digital Festival
: Event on AI, SEO, and brand visibility.
FRWRDx
: Tips on increasing visibility for AI search.
Drop the Mic Podcast
: Ema Fulga on winning AI search without losing brand voice.
Resources
Website
: Main decipher. website.
Services
: Overview of decipher. services.
AI Search Optimisation
: Core AI Search Optimisation service page.
AI Search Optimisation Spain
: GEO and AI Search Optimisation services for Spanish brands.
Contact
: Contact decipher. about AI Search Optimisation, AEO Services, GEO, SEO, content strategy, and brand visibility.
Ema Fulga
: Founder website.
LinkedIn
: decipher. on LinkedIn.
Instagram
: decipher. on Instagram.
Contact
Email:
info@decipher.agency
Website:
https:
Contact page:
https:
Technical Implementation
This site uses structured content and JSON-LD schema markup to help search engines and AI systems understand decipher.'s services, expertise, founder, market coverage, and authority.
Relevant schema types include:
Organization
Person
Article
FAQPage
HowTo
Service
The site should remain accessible to AI crawlers where commercially appropriate. Important service pages, market pages, articles, and founder authority pages should be included in XML sitemaps and internally linked from relevant pages