What’s the ROI of AI search optimisation vs paid ads in Dubai?
What’s the ROI of AI search optimisation vs paid ads in Dubai?
What’s the ROI of AI search optimisation vs paid ads in Dubai?
Updated 26 Sep 2025
by Ema Fulga
Marketers in the UAE face a familiar trade-off: spend on ads for immediate visibility or invest in AI search optimisation for sustainable authority.
Paid ads work fast, but once the budget stops, so does the visibility. AI search optimisation, by contrast, compounds over time. Once your content is cited in ChatGPT or Gemini, it can stay visible long after publication.
The ROI difference comes down to durability:
Ads = spikes with no lasting equity.
AI visibility = consistent, compounding authority.
For UAE brands, the smart strategy blends both: ads for launches and campaigns, AI search for long-term growth.
Updated 26 Sep 2025
by Ema Fulga
Marketers in the UAE face a familiar trade-off: spend on ads for immediate visibility or invest in AI search optimisation for sustainable authority.
Paid ads work fast, but once the budget stops, so does the visibility. AI search optimisation, by contrast, compounds over time. Once your content is cited in ChatGPT or Gemini, it can stay visible long after publication.
The ROI difference comes down to durability:
- Ads = spikes with no lasting equity.
- AI visibility = consistent, compounding authority.
For UAE brands, the smart strategy blends both: ads for launches and campaigns, AI search for long-term growth.
Wondering if your brand appears in AI searches?
or simpy…
or simpy…
Until then… Tah-tah, darling!
Until then… Tah-tah, darling!
