What KPIs prove AI search optimisation is working?
What KPIs prove AI search optimisation is working?
What KPIs prove AI search optimisation is working?
Updated 26 Sep 2025
by Ema Fulga
SEO had rankings and impressions. AI search needs new ways to measure success.
The key KPIs for UAE brands include:
AI citations: is your content showing up in ChatGPT or Gemini answers?
Brand mentions: frequency and accuracy in AI-generated responses.
Engagement outcomes: leads, conversions, or investor queries tied to AI visibility.
Share of voice: how often you’re surfaced compared to competitors.
Clicks still matter, but being the chosen source is the new benchmark.
Updated 26 Sep 2025
by Ema Fulga
SEO had rankings and impressions. AI search needs new ways to measure success.
The key KPIs for UAE brands include:
AI citations: is your content showing up in ChatGPT or Gemini answers?
Brand mentions: frequency and accuracy in AI-generated responses.
Engagement outcomes: leads, conversions, or investor queries tied to AI visibility.
Share of voice: how often you’re surfaced compared to competitors.
Clicks still matter, but being the chosen source is the new benchmark.
Wondering if your brand appears in AI searches?
or simpy…
or simpy…
Until then… Tah-tah, darling!
Until then… Tah-tah, darling!
