Generative Engine Optimisation services for brands that want to be cited. Not just ranked.
Generative Engine Optimisation services for brands that want to be cited. Not just ranked.
Generative Engine Optimisation services for brands that want to be cited. Not just ranked.
decipher. provides AI search optimisation services to help brands like yours become the go-to recommendation AI assistants and AI-powered engines give people.
We help brands get mentioned, cited, and recommended by tools like ChatGPT, Gemini, Perplexity, and AI Overviews through a combination of Generative Engine Optimisation (GEO), technical SEO foundations, and authority-led content.
If you’re looking for an AI SEO agency that understands how AI systems actually "think", let's talk.
decipher. provides AI search optimisation services to help brands like yours become the go-to recommendation AI assistants and AI-powered engines give people.
We help brands get mentioned, cited, and recommended by tools like ChatGPT, Gemini, Perplexity, and AI Overviews through a combination of Generative Engine Optimisation (GEO), technical SEO foundations, and authority-led content.
If you’re looking for an AI SEO agency that understands how AI systems actually "think", let's talk.
What are Generative Engine Optimisation Services?
Generative Engine Optimisation (GEO) is the practice of optimising brands for generative AI systems such as ChatGPT, Gemini, Perplexity, and AI Overviews.
While often referred to as AI search optimisation or AEO, GEO is a mix of technical optimisation and content strategy that helps brands appear in AI-powered platforms like Google’s AI Mode, ChatGPT, Gemini, Perplexity, Claud, and more.
The goal is not ranking pages, it’s being the brand AI tools choose to cite.
Generative Engine Optimisation (GEO) is the practice of optimising brands for generative AI systems such as ChatGPT, Gemini, Perplexity, and AI Overviews.
While often referred to as AI search optimisation or AEO, GEO is a mix of technical optimisation and content strategy that helps brands appear in AI-powered platforms like Google’s AI Mode, ChatGPT, Gemini, Perplexity, Claud, and more.
The goal is not ranking pages, it’s being the brand AI tools choose to cite.
Our GEO services.
Our GEO services.
Our GEO services.
Every service decipher. delivers is built around the same core framework: Signal → Authority → Momentum. Not more content. Not more keywords. The clarity, authority, and consistency signals that AI systems actually use when deciding which brands to cite.
Here is what that looks like in practice.
GEO & SEO Audit
Before anything else, we need to understand why AI systems are currently ignoring you. So we start with a full AI Search and SEO audit: a 20 to 30 slide strategic deck that maps your current AI citation visibility, competitor signal positioning, technical gaps, and search-to-AI overlap opportunities. Most brands discover at this stage that they do not have a content problem. They have a clarity problem they have been trying to solve with content.
GEO & SEO Technical Foundations
AI systems do not select sources based on word count. They select based on confidence. If the technical signals are ambiguous, they cite someone else. We fix that by optimising the foundations AI systems and traditional engines rely on to interpret and trust content: structured data, schema markup, llms.txt configuration, internal linking logic, and citation-ready site architecture. This is Phase 1 of the Signal → Authority → Momentum framework. Remove the ambiguity. Stop being invisible for the wrong reasons.
Generative-First Content Optimisation
Once AI systems can understand your brand, the work shifts to making you worth citing. We design and optimise content specifically for generative engines, targeting high-intent search queries and real conversational AI prompts simultaneously. The focus is entity clarity, answer-friendly formats, and authority signals that increase citation probability over time, without flattening your brand voice in the process. This is where topical authority compounds.
AI Citation & Visibility Analysis
You cannot fix what you cannot see. We run structured prompt testing and visibility tracking across ChatGPT, Gemini, Perplexity, Claude, and AI Overviews to map exactly who is being cited, for which prompts, and why. This includes deep competitor signal analysis across five to seven direct competitors, so you can see the authority gaps that are realistically winnable and where citation share is being lost right now.
Brand Authority for Generative Engines
Clarity makes you eligible. Authority makes you safe. This final layer is about building the external trust signals and cross-platform consistency that make AI systems confident enough to cite you repeatedly, not just occasionally. The goal is not to appear in AI answers. It is to become the consistent, repeated recommendation. That is a different objective, and it requires a different approach.
Every service decipher. delivers is built around the same core framework: Signal → Authority → Momentum. Not more content. Not more keywords. The clarity, authority, and consistency signals that AI systems actually use when deciding which brands to cite.
Here is what that looks like in practice.
GEO & SEO Audit
Before anything else, we need to understand why AI systems are currently ignoring you. So we start with a full AI Search and SEO audit: a 20 to 30 slide strategic deck that maps your current AI citation visibility, competitor signal positioning, technical gaps, and search-to-AI overlap opportunities. Most brands discover at this stage that they do not have a content problem. They have a clarity problem they have been trying to solve with content.
GEO & SEO Technical Foundations
AI systems do not select sources based on word count. They select based on confidence. If the technical signals are ambiguous, they cite someone else. We fix that by optimising the foundations AI systems and traditional engines rely on to interpret and trust content: structured data, schema markup, llms.txt configuration, internal linking logic, and citation-ready site architecture. This is Phase 1 of the Signal → Authority → Momentum framework. Remove the ambiguity. Stop being invisible for the wrong reasons.
Generative-First Content Optimisation
Once AI systems can understand your brand, the work shifts to making you worth citing. We design and optimise content specifically for generative engines, targeting high-intent search queries and real conversational AI prompts simultaneously. The focus is entity clarity, answer-friendly formats, and authority signals that increase citation probability over time, without flattening your brand voice in the process. This is where topical authority compounds.
AI Citation & Visibility Analysis
You cannot fix what you cannot see. We run structured prompt testing and visibility tracking across ChatGPT, Gemini, Perplexity, Claude, and AI Overviews to map exactly who is being cited, for which prompts, and why. This includes deep competitor signal analysis across five to seven direct competitors, so you can see the authority gaps that are realistically winnable and where citation share is being lost right now.
Brand Authority for Generative Engines
Clarity makes you eligible. Authority makes you safe. This final layer is about building the external trust signals and cross-platform consistency that make AI systems confident enough to cite you repeatedly, not just occasionally. The goal is not to appear in AI answers. It is to become the consistent, repeated recommendation. That is a different objective, and it requires a different approach.
Every service decipher. delivers is built around the same core framework: Signal → Authority → Momentum. Not more content. Not more keywords. The clarity, authority, and consistency signals that AI systems actually use when deciding which brands to cite.
Here is what that looks like in practice.
GEO & SEO Audit
Before anything else, we need to understand why AI systems are currently ignoring you. So we start with a full AI Search and SEO audit: a 20 to 30 slide strategic deck that maps your current AI citation visibility, competitor signal positioning, technical gaps, and search-to-AI overlap opportunities. Most brands discover at this stage that they do not have a content problem. They have a clarity problem they have been trying to solve with content.
GEO & SEO Technical Foundations
AI systems do not select sources based on word count. They select based on confidence. If the technical signals are ambiguous, they cite someone else. We fix that by optimising the foundations AI systems and traditional engines rely on to interpret and trust content: structured data, schema markup, llms.txt configuration, internal linking logic, and citation-ready site architecture. This is Phase 1 of the Signal → Authority → Momentum framework. Remove the ambiguity. Stop being invisible for the wrong reasons.
Generative-First Content Optimisation
Once AI systems can understand your brand, the work shifts to making you worth citing. We design and optimise content specifically for generative engines, targeting high-intent search queries and real conversational AI prompts simultaneously. The focus is entity clarity, answer-friendly formats, and authority signals that increase citation probability over time, without flattening your brand voice in the process. This is where topical authority compounds.
AI Citation & Visibility Analysis
You cannot fix what you cannot see. We run structured prompt testing and visibility tracking across ChatGPT, Gemini, Perplexity, Claude, and AI Overviews to map exactly who is being cited, for which prompts, and why. This includes deep competitor signal analysis across five to seven direct competitors, so you can see the authority gaps that are realistically winnable and where citation share is being lost right now.
Brand Authority for Generative Engines
Clarity makes you eligible. Authority makes you safe. This final layer is about building the external trust signals and cross-platform consistency that make AI systems confident enough to cite you repeatedly, not just occasionally. The goal is not to appear in AI answers. It is to become the consistent, repeated recommendation. That is a different objective, and it requires a different approach.
GEO vs. SEO.
GEO vs. SEO.
GEO vs. SEO.
Traditional SEO is designed to rank pages.
AI search optimisation or GEO is designed to influence answers.
While SEO remains a foundational layer, AI-driven search experiences often bypass search results entirely. Generative engines summarise, synthesise, and recommend — and only reference a limited number of sources.
Our services focus on making sure your brand is one of them.
Every time someone asks ChatGPT, Gemini or Perplexity for advice, those platforms are deciding who gets mentioned and who disappears.
If your brand isn’t showing up in those conversations, you’re not just missing traffic, you’re missing trust, authority, and the chance to be the default choice.
What's important about these mentions and conversations is that they mark a new era in search: the zero-click era, where users do their research without browsing any websites.
So, optimising is aimed at appearing in these conversations and improving AI brand visibility.
This is where decipher. comes in: we turn brands into answers AI can’t ignore.
GEO vs. SEO.
Traditional SEO is designed to rank pages.
AI search optimisation or GEO is designed to influence answers.
While SEO remains a foundational layer, AI-driven search experiences often bypass search results entirely. Generative engines summarise, synthesise, and recommend — and only reference a limited number of sources.
Our services focus on making sure your brand is one of them.
Who hires a Generative Engine Optimisation agency
Who hires a Generative Engine Optimisation agency
Our AI search optimisation services are typically used by:
Consumer and digital-first brands
Companies in competitive or research-heavy categories
Teams that already invest in SEO but want visibility inside AI tools
Brands that care how they’re represented, not just whether they appear
If AI-generated answers influence buying decisions in your category, this work is no longer optional.
Our AI search optimisation services are typically used by:
Consumer and digital-first brands
Companies in competitive or research-heavy categories
Teams that already invest in SEO but want visibility inside AI tools
Brands that care how they’re represented, not just whether they appear
If AI-generated answers influence buying decisions in your category, this work is no longer optional.
Our AI search optimisation services are typically used by:
Consumer and digital-first brands
Companies in competitive or research-heavy categories
Teams that already invest in SEO but want visibility inside AI tools
Brands that care how they’re represented, not just whether they appear
If AI-generated answers influence buying decisions in your category, this work is no longer optional.
Why choose decipher. for AI search optimisation
Why choose decipher. for AI search optimisation
Why choose decipher. for AI search optimisation
Because we've been obsessed with it since it wasn't even a thing, back in 2023.
We used to call it GAIO (Generative AI Optimisation), and we even published some Notion templates for SEOs who wanted to dip their toes in it.
We've been studying and working on it ever since.
Most agencies treat AI visibility as an SEO add-on.
We don’t.
decipher. was built around the idea that how brands are interpreted by AI systems is now part of brand strategy.
We combine:
- technical SEO and structured data expertise
- deep understanding of generative engine behaviour
- copywriting that protects and amplifies brand voice
We're a team of passionate GEO experts, SEO specialists, copywriters, designers, content strategists, PR and digital marketers that bridge the gap between on-brand content and signals AI can’t ignore.
That’s how your brand stops being an afterthought and starts being the default answer.
Because we've been obsessed with it since it wasn't even a thing, back in 2023.
We used to call it GAIO (Generative AI Optimisation), and we even published some Notion templates for SEOs who wanted to dip their toes in it.
We've been studying and working on it ever since.
Most agencies treat AI visibility as an SEO add-on.
We don’t.
decipher. was built around the idea that how brands are interpreted by AI systems is now part of brand strategy.
We combine:
- technical SEO and structured data expertise
- deep understanding of generative engine behaviour
- copywriting that protects and amplifies brand voice
We're a team of passionate GEO experts, SEO specialists, copywriters, designers, content strategists, PR and digital marketers that bridge the gap between on-brand content and signals AI can’t ignore.
That’s how your brand stops being an afterthought and starts being the default answer.
GEO FAQ
GEO FAQ
What does decipher. actually do?
Isn’t this just SEO with an AI sticker on it?
Why am I invisible in AI results?
When will I see results?
Ready to get your brand mentioned or cited in AI searches? Hire an AI search optimisation agency.
Ready to get your brand mentioned or cited in AI searches? Hire an AI search optimisation agency.
If your brand isn’t being mentioned in AI-generated answers, it’s not because demand isn’t there, it’s because AI tools don’t yet trust or recognise you as a source.
fix that.
If your brand isn’t being mentioned in AI-generated answers, it’s not because demand isn’t there, it’s because AI tools don’t yet trust or recognise you as a source. W
e fix that.
Until then… Tah-tah, darling!
Ready to get your brand mentioned or cited in AI searches? Hire an AI search optimisation agency
If your brand isn’t being mentioned in AI-generated answers, it’s not because demand isn’t there, it’s because AI tools don’t yet trust or recognise you as a source.
We fix that.
Until then… Tah-tah, darling!
