What actually happens when we work together
Targeted Optimisation for a Client
A UK-based B2C property management brand came to us ranking reasonably well in Google. In ChatGPT, Perplexity, and co. they had less than 20% brand presence overall and even zero visibility for certain key pages that had become priorities at a business level.
Their goal was to start getting traction on the key pages that were invisible and improve visibility on those that were underperforming.
It was:
fix any technical SEO issues
making existing content accessible, extractable and consistent enough for AI systems to trust
update the structured data and make sure the correct signals are setup
There is no magic prompt that makes AI platforms love you. There is, however, a framework.
Every engagement decipher. delivers is built around Signal → Authority → Momentum. Not more content. Not more keywords. The clarity, authority and consistency signals that AI systems actually use when deciding which brands to cite.
Two ways to work with us: a one-off Foundations engagement to get the basics right, or an ongoing Growth programme to compound your visibility over time.
Foundations
One-off engagement. From £2,500 depending on site complexity.
Before anything else, you need to know why AI systems are currently ignoring you. Not what you suspect. What is actually happening.
The Foundations package includes:
A full SEO and GEO audit: a strategic deck mapping your current AI citation visibility, competitor signal positioning, technical gaps and search-to-AI overlap opportunities
Content creation with an FAQ layer and internal linking for two key pages (usually your homepage and main service page)
Structured data specs for both pages
Most brands discover at this stage that they do not have a content problem. They have a clarity problem they have been trying to solve with content. The audit tells you exactly what to fix and in what order.
Growth
Ongoing engagement. Three layers depending on how fast you want to move.
Layer 1: Monitor and Minimal Optimisation. From £1,050/mo
The entry point for brands that want to stay on top of their AI visibility without a full programme.
Monthly visibility report
At least two key landing page or blog posts edited (optimised) based on report findings, with structured data
Structured data for the edited page
Layer 2: Constant Optimisation. From £1,500/mo
Everything in Monitor and Minimal Optimisation, plus:
At least two new landing pages or blog posts per month, based on report findings, with structured data
At least two pieces repurposed for PR
At least one key landing page edited with structured data
This is where topical authority compounds. (And where most agencies stop, because they think more content is the answer. It is not.)
Layer 3: Constant Optimisation, full scale. From £3,500/mo
Everything in Layer 2, plus:
At least four extra new landing pages or blog posts per month
At least four key landing page or blog posts edited (optimised) based on report findings, with structured data
At least four extra pieces repurposed for PR
Content repurposed into short-form LinkedIn posts and articles
Quarterly competitor benchmarking
This is the layer for brands that want to become the consistent, repeated recommendation across their category. Not just appear occasionally. Dominate.
Most brands start with Foundations. The audit findings become the brief for the Growth programme that follows, so nothing gets repeated or re-researched. (We find this saves everyone a lot of time and a fair amount of frustration.)
Exact scope and timing are confirmed after the discovery call, based on your market, competitors and the number of priority pages.
What does decipher. actually do?
Isn’t this just SEO with an AI sticker on it?
Why am I invisible in AI results?
When will I see results?
