The d. GEO Hub: AI Search Optimisation (explained in simple terms).
The d. GEO Hub: AI Search Optimisation (explained in simple terms).
The d. GEO Hub: AI Search Optimisation (explained in simple terms).
How brands stay visible when search stops being about links and starts being about answers.
How brands stay visible when search stops being about links and starts being about answers.
Let's start with a fun statistic: between June 2025 and June 2026, the share of conversations with commercial intent in ChatGPT alone went from 13.9% to 19.2%, with most of that growth landing in the final quarter of the window. So, brands need to understand how to optimise for AI search today, not sometime next year.
Which is why we created this hub, developed by the team, written by yours truly (the nagging voice behind decipher., Ema Fulga).
As traditional search evolves, brands risk losing visibility when AI systems generate answers instead of ranking a list of links. If your brand is not clearly understood, trusted and easy to cite, it may be left out of the answer altogether.
AI search optimisation helps brands earn visibility in tools such as ChatGPT, Claude, Perplexity and Google AI Overviews. The d. hub is a collection of guides that explain key aspects of GEO… How it works, why it differs from traditional SEO, and what makes a brand more likely to be selected as a trusted source.
Explore practical guides to AI search optimisation, including how AI systems select sources, the ranking signals that influence citations, and how AI search differs from traditional SEO.
Let's start with a fun statistic: between June 2025 and June 2026, the share of conversations with commercial intent in ChatGPT alone went from 13.9% to 19.2%, with most of that growth landing in the final quarter of the window. So, brands need to understand how to optimise for AI search today, not sometime next year.
Which is why we created this hub, developed by the team, written by yours truly (the nagging voice behind decipher., Ema Fulga).
As traditional search evolves, brands risk losing visibility when AI systems generate answers instead of ranking a list of links. If your brand is not clearly understood, trusted and easy to cite, it may be left out of the answer altogether.
AI search optimisation helps brands earn visibility in tools such as ChatGPT, Claude, Perplexity and Google AI Overviews. The d. hub is a collection of guides that explain key aspects of GEO… How it works, why it differs from traditional SEO, and what makes a brand more likely to be selected as a trusted source.
Explore practical guides to AI search optimisation, including how AI systems select sources, the ranking signals that influence citations, and how AI search differs from traditional SEO.
Let's start with a fun statistic: between June 2025 and June 2026, the share of conversations with commercial intent in ChatGPT alone went from 13.9% to 19.2%, with most of that growth landing in the final quarter of the window. So, brands need to understand how to optimise for AI search today, not sometime next year.
Which is why we created this hub, developed by the team, written by yours truly (the nagging voice behind decipher., Ema Fulga).
As traditional search evolves, brands risk losing visibility when AI systems generate answers instead of ranking a list of links. If your brand is not clearly understood, trusted and easy to cite, it may be left out of the answer altogether.
AI search optimisation helps brands earn visibility in tools such as ChatGPT, Claude, Perplexity and Google AI Overviews. The d. hub is a collection of guides that explain key aspects of GEO… How it works, why it differs from traditional SEO, and what makes a brand more likely to be selected as a trusted source.
Explore practical guides to AI search optimisation, including how AI systems select sources, the ranking signals that influence citations, and how AI search differs from traditional SEO.
What is AI Search Optimisation?
What is AI Search Optimisation?
What is AI Search Optimisation?
The definition, how it emerged, and why it is a distinct discipline from SEO.
The definition, how it emerged, and why it is a distinct discipline from SEO.
AI Search Ranking Factors
AI Search Ranking Factors
AI Search Ranking Factors
The five signals AI systems use to evaluate and select sources when generating answers.
The five signals AI systems use to evaluate and select sources when generating answers.
AI Search vs SEO
AI Search vs SEO
AI Search vs SEO
How the two disciplines differ, where they overlap, and why most brands need both.
How the two disciplines differ, where they overlap, and why most brands need both.
LLM Optimisation
LLM Optimisation
LLM Optimisation
How to structure your brand so large language models understand, trust and reference it when generating answers.
How to structure your brand so large language models understand, trust and reference it when generating answers.
How AI search differs from traditional search
Traditional search engines return a list of ranked pages. Users click, read and decide.
AI search engines generate direct answers by synthesising information from multiple sources. The AI reads on behalf of the user, selects trusted sources, extracts relevant information and presents a single response.
The question changed from "Will this page rank?" to "Will this source be trusted and cited?" That shift is what AI search optimisation addresses.
Read the full guide:
Traditional search engines return a list of ranked pages. Users click, read and decide.
AI search engines generate direct answers by synthesising information from multiple sources. The AI reads on behalf of the user, selects trusted sources, extracts relevant information and presents a single response.
The question changed from "Will this page rank?" to "Will this source be trusted and cited?" That shift is what AI search optimisation addresses.
Read the full guide:
What does AI search actually evaluate? There are five dimensions AI systems use to decide whether a source is trustworthy and citation-worthy.
Read: AI Search Ranking Factors
What does AI search actually evaluate? There are five dimensions AI systems use to decide whether a source is trustworthy and citation-worthy.
Read: AI Search Ranking Factors
How AI Search and SEO work together.
How AI Search and SEO work together.
Ready to improve your visibility in AI search?
decipher. works with brands to improve how they are understood, trusted and cited by AI systems. If you want to know where your brand stands, start with an audit.
See AI Search Optimisation services
Ready to improve your visibility in AI search?
decipher. works with brands to improve how they are understood, trusted and cited by AI systems. If you want to know where your brand stands, start with an audit.
See AI Search Optimisation services
Ready to improve your visibility in AI search?
decipher. works with brands to improve how they are understood, trusted and cited by AI systems. If you want to know where your brand stands, start with an audit.
See AI Search Optimisation services
Ready to improve your visibility in AI search?
decipher. works with brands to improve how they are understood, trusted and cited by AI systems. If you want to know where your brand stands, start with an audit.
See AI Search Optimisation services