AI Search and GEO Trainings and Workshops for Marketing Teams.
Teach your team the new rules of digital brand visibility. Then how to bend them.
Team Trainings & Workshops.
Teach your team the new rules of digital brand visibility. Then how to bend them.
Team Trainings & Workshops.
Teach your team the new rules of digital brand visibility. Then how to bend them.
You can outsource AI search visibility forever.
Or you can teach your team how it actually works, and stop depending on outside help for every decision, brief and optimisation.
Our trainings and workshops do the second thing. Real frameworks, real case studies, no theory for theory's sake. By the end, your team will know how AI platforms decide who gets cited, what to do about it, and how to build visibility as a daily habit rather than a quarterly panic.
You can outsource AI search visibility forever.
Or you can teach your team how it actually works, and stop depending on outside help for every decision, brief and optimisation.
Our trainings and workshops do the second thing. Real frameworks, real case studies, no theory for theory's sake. By the end, your team will know how AI platforms decide who gets cited, what to do about it, and how to build visibility as a daily habit rather than a quarterly panic.
You can outsource AI search visibility forever.
Or you can teach your team how it actually works, and stop depending on outside help for every decision, brief and optimisation.
Our trainings and workshops do the second thing. Real frameworks, real case studies, no theory for theory's sake. By the end, your team will know how AI platforms decide who gets cited, what to do about it, and how to build visibility as a daily habit rather than a quarterly panic.
Online or in person, half-day or full-day
Tailored to your team, your brand, your gaps
Led by Ema Fulga, founder of decipher. and one of the UK's leading GEO practitioners
Online or in person, half-day or full-day
Tailored to your team, your brand, your gaps
Led by Ema Fulga, founder of decipher. and one of the UK's leading GEO practitioners
Online or in person, half-day or full-day
Tailored to your team, your brand, your gaps
Led by Ema Fulga, founder of decipher. and one of the UK's leading GEO practitioners
Your GEO trainer.
Every training is led by Ema Fulga, founder of decipher. and an AI search optimisation expert, speaker and strategist with over 8 years in content strategy and the last two years deep in GEO.
Ema has delivered GEO workshops at Leeds Digital Festival, Swiss AI Weeks and Search'n Stuff, spoken on the Drop the Mic podcast and published in Fast Company ME and Gulf News. Before launching decipher., she led content programmes for NTT DATA, Spirax Sarco, WIPO and Publicis.
She does not just talk theory. She brings the actual frameworks, prompt tests and case studies she uses with clients every week.
"When it comes to taking a technical topic and making it sound easy, Ema's your gal."
Rebeca M. Urdiales, Marketing and Communications, NTT DATA
"When it comes to taking a technical topic and making it sound easy, Ema's your gal."
Rebeca M. Urdiales, Marketing and Communications, NTT DATA
What we cover
What we cover
What we cover
Three formats. All of them practical. None of them a slide deck you will forget by Thursday.
Three formats. All of them practical. None of them a slide deck you will forget by Thursday.
Comprehensive GEO Training.
Duration: 1 full-day or 2 days, depending on the depth
Cost: from £1,500 + transport if needed
Goal: Train your team to understand how GEO works and how they can start increasing brand visibility in AI-powered searches
What's included (but not limited to):
How consumer behaviour is changing and what this means for brands
AI search works
SEO vs. GEO
How to optimise for AI Search
Practical exercise: we run an audit with a brand visibility tool, interpret the results and create a roadmap together
Comprehensive GEO Training.
Duration: 1 full-day or 2 days, depending on depth
From £1,500 + transport if needed
For teams that need to understand how GEO works and how to start increasing brand visibility in AI-powered searches. No prior knowledge required.
What's included (but not limited to):
How consumer behaviour is changing and what this means for brands
AI search works
SEO vs. GEO
How to optimise for AI Search
Practical exercise: we run an audit with a brand visibility tool, interpret the results and create a roadmap together
By the end, your team will not just understand GEO. They will have a roadmap with their name on it.
Comprehensive GEO Training.
Duration: 1 full-day or 2 days, depending on the depth
Cost: from £1,500 + transport if needed
Goal: Train your team to understand how GEO works and how they can start increasing brand visibility in AI-powered searches
What's included (but not limited to):
How consumer behaviour is changing and what this means for brands
AI search works
SEO vs. GEO
How to optimise for AI Search
Practical exercise: we run an audit with a brand visibility tool, interpret the results and create a roadmap together
Learning a New Skill: Becoming a GEO Strategist.
Duration: 1 full-day or 2 days, depending on the depth
Cost: from £2,500 + transport if needed
Goal: Train your team to become in-house GEO strategists
What's included (but not limited to):
What a GEO strategist actually does, and how the role fits inside a modern marketing team
Building a GEO strategy from scratch: signals, content, technical foundations and authority
How to run your own prompt testing, track citation visibility and report on progress
Developing an in-house framework your team can maintain and iterate without outside help
Learning a New Skill: Becoming a GEO Strategist.
Duration: 1 full day or 2 days depending on depth.
From £2,000 + transport if needed.
For marketers, SEO leads and content teams who want to own this discipline internally, not just understand it. The goal is to leave as an in-house GEO strategist, not just a more informed marketer.
What's included (but not limited to):
What a GEO strategist actually does, and how the role fits inside a modern marketing team
Building a GEO strategy from scratch: signals, content, technical foundations and authority
How to run your own prompt testing, track citation visibility and report on progress
Developing an in-house framework your team can maintain and iterate without outside help
Learning a New Skill: Becoming a GEO Strategist.
Duration: 1 full-day or 2 days, depending on the depth
Cost: from £2,500 + transport if needed
Goal: Train your team to become in-house GEO strategists
What's included (but not limited to):
What a GEO strategist actually does, and how the role fits inside a modern marketing team
Building a GEO strategy from scratch: signals, content, technical foundations and authority
How to run your own prompt testing, track citation visibility and report on progress
Developing an in-house framework your team can maintain and iterate without outside help
Custom Workshops.
Tell us what you want (GEO-wise), what you really really want.
Who these workshops are for
Who these workshops are for
Who these workshops are for
Usually one of these situations sounds familiar.
Your team knows AI search is important but cannot explain how it works. They have read the think pieces. They have sat through the all-hands. They still do not know what to actually do differently on Monday morning. That is what the training fixes.
You are tired of being entirely dependent on agency support. Outsourcing is fine. Outsourcing because your team does not have the knowledge to ask the right questions or sense-check the work is a different problem. We solve that.
You are a founder or marketing leader who needs to get your whole team aligned. Not just the SEO person. Everyone who touches content, brand, PR or product. One session tends to shift the whole team's thinking.
You are preparing for a repositioning, launch or market expansion. The moment before you invest in new content is exactly the right moment to make sure your team understands how AI platforms will interpret and represent what you are building.
You want your SEO and digital marketers to learn a new skill and become your in-house GEO specialists.
The workshops are not for teams that want a theoretical overview of the AI landscape. There are plenty of those. These are for teams that want to leave with something they can use.
Usually one of these situations sounds familiar.
Your team knows AI search is important but cannot explain how it works. They have read the think pieces. They have sat through the all-hands. They still do not know what to actually do differently on Monday morning. That is what the training fixes.
You are tired of being entirely dependent on agency support. Outsourcing is fine. Outsourcing because your team does not have the knowledge to ask the right questions or sense-check the work is a different problem. We solve that.
You are a founder or marketing leader who needs to get your whole team aligned. Not just the SEO person. Everyone who touches content, brand, PR or product. One session tends to shift the whole team's thinking.
You are preparing for a repositioning, launch or market expansion. The moment before you invest in new content is exactly the right moment to make sure your team understands how AI platforms will interpret and represent what you are building.
You want your SEO and digital marketers to learn a new skill and become your in-house GEO specialists.
The workshops are not for teams that want a theoretical overview of the AI landscape. There are plenty of those. These are for teams that want to leave with something they can use.
Usually one of these situations sounds familiar.
Your team knows AI search is important but cannot explain how it works. They have read the think pieces. They have sat through the all-hands. They still do not know what to actually do differently on Monday morning. That is what the training fixes.
You are tired of being entirely dependent on agency support. Outsourcing is fine. Outsourcing because your team does not have the knowledge to ask the right questions or sense-check the work is a different problem. We solve that.
You are a founder or marketing leader who needs to get your whole team aligned. Not just the SEO person. Everyone who touches content, brand, PR or product. One session tends to shift the whole team's thinking.
You are preparing for a repositioning, launch or market expansion. The moment before you invest in new content is exactly the right moment to make sure your team understands how AI platforms will interpret and represent what you are building.
You want your SEO and digital marketers to learn a new skill and become your in-house GEO specialists.
The workshops are not for teams that want a theoretical overview of the AI landscape. There are plenty of those. These are for teams that want to leave with something they can use.
Usually one of these situations sounds familiar.
Your team knows AI search is important but cannot explain how it works. They have read the think pieces. They have sat through the all-hands. They still do not know what to actually do differently on Monday morning. That is what the training fixes.
You are tired of being entirely dependent on agency support. Outsourcing is fine. Outsourcing because your team does not have the knowledge to ask the right questions or sense-check the work is a different problem. We solve that.
You are a founder or marketing leader who needs to get your whole team aligned. Not just the SEO person. Everyone who touches content, brand, PR or product. One session tends to shift the whole team's thinking.
You are preparing for a repositioning, launch or market expansion. The moment before you invest in new content is exactly the right moment to make sure your team understands how AI platforms will interpret and represent what you are building.
You want your SEO and digital marketers to learn a new skill and become your in-house GEO specialists.
The workshops are not for teams that want a theoretical overview of the AI landscape. There are plenty of those. These are for teams that want to leave with something they can use.
GEO Trainings FAQ
Who are these workshops for?
Online or in person?
How long are the trainings?
Can you customise a workshop for our brand?
What’s the main outcome?
Ready to train your team?
Your team should understand how brand visibility works in this new era of search. Not just depend on outside help for it.
One (free) session changes that. We will figure out the right format, scope and focus for your team. No commitment required.
Book a slot with Ema below or write her an email at ema@decipher.agency
Until then… Tah-tah, darling!
Ready to train your team?
Your team should understand how brand visibility works in this new era of search. Not just depend on outside help for it.
One (free) session changes that. We will figure out the right format, scope and focus for your team. No commitment required.
Book a slot with Ema below or write her an email at ema@decipher.agency
Until then… Tah-tah, darling!
