What does decipher. do, exactly?

We’re a creative agency that helps your brand sound like itself and get found — especially in AI tools like ChatGPT, Gemini, and Perplexity. That means sharp copy, smart structure, and visibility in the search tools your future customers are actually using.

Is AI search different from Google SEO?

Yes — and treating them the same is where most content goes wrong. SEO helps you rank on Google. AI search tools give direct answers. We make sure your content gets picked up by both, with the right format, tone, and structure.

Do I need to rewrite everything for AI search?

Not necessarily. We can optimise what you already have or build something new. It’s less about rewriting and more about tuning your content to match how AI tools work — with clarity, structure, and intent.

Why does tone of voice matter in AI-generated answers?

Because tone is what makes you recognisable when AI tools quote you. They look for clarity and credibility — but sounding like a real brand? That’s what makes you stick.

How do I know if my brand is showing up in ChatGPT or Perplexity?

You can try asking directly — but we use visibility tools like Spotlight to track mentions across AI platforms, then help you improve what shows up (or fix what doesn’t).

Do you use AI tools like ChatGPT to write content?

Not for the actual copy. We might use AI to research or speed up admin, but the words are ours — and yours. Our job is to protect your brand voice, even in a world full of prompts.

How do UAE tech companies show up in AI search results?

Q: How do UAE tech companies appear in ChatGPT and Perplexity answers?

By embedding structured FAQs, feature lists and concise summaries that LLMs can quote and cite directly.

Q: Why doesn’t my software show up when I ask ChatGPT for the best apps in the UAE?

AI tools default to brands with optimised, citable content. If your site isn’t structured for AI, it will skip you for global players.

Q: Can AI search optimisation help SaaS startups in Dubai compete with global giants?

Yes. AI doesn’t care about ad spend. Startups with AI-ready content can surface ahead of multinationals in the answer box.

Q: How do I get my platform listed when people search Perplexity for “top fintech apps in UAE”?

Publish comparison-style content—Top 5 guides, feature tables and pricing breakdowns—so Perplexity can lift you verbatim.

Q: What’s the difference between SEO and AI search optimisation for tech companies?

SEO targets rankings; AI optimisation targets being the single recommendation in generative answers like ChatGPT.

By structuring your content so AI tools like ChatGPT, Perplexity, and Gemini can actually recommend you. Our goal? We help SaaS firms, fintechs, insurtechs, and every other tech company and startup in the UAE appear as the default answer when customers ask AI tools for software, platforms, or providers, instead of getting buried under global giants. We build you AI brand authority, and with it, your brand visibility.

SEE WHAT WE DO

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Why AI search matters for UAE tech companies.

Because Google isn't the only place your next client is using for their research.

Why AI search matters for UAE cultural brands.

Because Google isn't where your next visitor is searching.

Your next client isn’t scrolling through 10 pages of Google results anymore. They’re probably asking ChatGPT: “Best CRM for SMEs in Dubai” or “Top fintech platforms in the UAE.” Is your company mentioned in the answer? If not, let's fix that.

The best part?

AI search is levelling the playing field: startups can outrank multinational software giants if their content is structured right. If your tech brand doesn’t adapt, you’ll be invisible in the very moment prospects are making buying decisions.

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How decipher. helps tech brands pop up in the AI answer box.

Our playbook for putting your tech company on the AI map.

How decipher helps you show up.

Our playbook for cultural visibility in AI search.

We design content that AI can’t ignore:

Shift to AI search triggers: We embed the prompts buyers actually ask (“What's the best payroll software in UAE,” “Secure cloud storage Dubai”). This after making sure you're SEO-ready because yes… There are differences between SEO and AI search optimisation.
Build trust clusters: Comparison guides, pricing breakdowns, and FAQs built around verticals like fintech, SaaS, and enterprise IT.
AI-friendly formatting: Bulleted lists, structured FAQs, and concise 40–60 word summaries that tools can cite.
Proof loop: We monitor mentions in AI tools, refresh the content, and keep you in the answer set.

Examples of tech content we optimise.

What tech content looks like when it’s AI-ready.

Examples of cultural content we optimise.

What cultural content looks like when it’s AI-ready.

We don’t just write about how awesome your software is, we build AI-ready assets that show up when buyers ask tools like ChatGPT or Perplexity for recommendations:

FAQs that mirror buyer prompts: “What’s the best SaaS for UAE startups?” or “Which fintech apps work in Dubai?”
Comparison guides: Structured “Top 5” or “Best for SMEs vs Enterprise” breakdowns that Perplexity can lift word-for-word.
AI-friendly summaries: Crisp, 40–60 word descriptions of platforms, features, or pricing tiers that fit directly into an answer box.
Vertical-specific explainers: Pages that position your tech within UAE contexts (compliance, data security, payments).

FAQ

Can AI search optimisation help SaaS startups in Dubai compete with global giants?

How do I get my platform listed when people search Perplexity for “top fintech apps in UAE”?

What’s the difference between SEO and AI search optimisation for tech companies?

Can AI search optimisation increase lead generation for SaaS and B2B tech companies?

How long does it take for AI tools to start showing my brand?

How do UAE tech companies appear in ChatGPT and Perplexity answers?

Why doesn’t my software show up when I ask ChatGPT for the best apps in the UAE?