What does decipher. do, exactly?

We’re a creative agency that helps your brand sound like itself and get found — especially in AI tools like ChatGPT, Gemini, and Perplexity. That means sharp copy, smart structure, and visibility in the search tools your future customers are actually using.

Is AI search different from Google SEO?

Yes — and treating them the same is where most content goes wrong. SEO helps you rank on Google. AI search tools give direct answers. We make sure your content gets picked up by both, with the right format, tone, and structure.

Do I need to rewrite everything for AI search?

Not necessarily. We can optimise what you already have or build something new. It’s less about rewriting and more about tuning your content to match how AI tools work — with clarity, structure, and intent.

Why does tone of voice matter in AI-generated answers?

Because tone is what makes you recognisable when AI tools quote you. They look for clarity and credibility — but sounding like a real brand? That’s what makes you stick.

How do I know if my brand is showing up in ChatGPT or Perplexity?

You can try asking directly — but we use visibility tools like Spotlight to track mentions across AI platforms, then help you improve what shows up (or fix what doesn’t).

Do you use AI tools like ChatGPT to write content?

Not for the actual copy. We might use AI to research or speed up admin, but the words are ours — and yours. Our job is to protect your brand voice, even in a world full of prompts.

How do UAE food brands and restaurants appear in AI search results?

Q: How do UAE restaurants appear in ChatGPT and Perplexity answers?

By embedding AI-friendly FAQs and structured descriptions into your content so LLMs can lift and cite you as a recommendation.

Q: Can AI search optimisation increase bookings for restaurants in Dubai?

Yes, just like Google Maps can; it might be intuitive but it brings results: if you’re the recommended option in a ChatGPT answer, you’re essentially the first choice and that drives reservations and orders.

Q: Why doesn’t my restaurant show up when people ask AI tools about dining in Abu Dhabi or Dubai?

Because AI tools need things like structured data they can quote and optimised content. If your website doesn’t have these (among other things), ChatGPT will skip your brand. We make sure it can’t.

Q: How do I get my restaurant to appear in Perplexity’s “top restaurants” lists?

By speaking Perplexity’s language: clear, structured comparisons. We build content like “Top 5 family-friendly spots in Dubai Mall” so Perplexity can lift you straight into its answer box. If you don’t hand-feed it, it’ll recommend your competitor instead.

By structuring your content so AI tools can actually read, cite, and recommend it. Our goal? To help restaurants, food delivery apps, and F&B brands in the UAE show up as the default answer in ChatGPT, Perplexity, and Gemini, turning “where should I eat tonight in Dubai?” into a recommendation with your name on it.

SEE WHAT WE DO

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Why AI search matters for UAE food brands.

Because Google isn't the only place your next client is using for their research.

Why AI search matters for UAE cultural brands.

Because Google isn't where your next visitor is searching.

Dubai diners don’t flip through magazines anymore. They open ChatGPT and ask “best restaurants near Downtown Dubai”. Delivery customers ask Perplexity “fastest food delivery app in Abu Dhabi”. And tourists rely on AI to plan every bit (and bite) of their itinerary.

If your restaurant, café, or food brand isn’t in those answers, you’re invisible to the people who are most ready to book, order, or show up. AI search is now the first taste-test.

Vintage gif showing Marilyn Monroe singing and being charming

Gif showing Marilyn Monroe singing and being charming

How decipher. puts your brand on their plate.

Our playbook for putting food brands on the AI map.

How decipher helps you show up.

Our playbook for cultural visibility in AI search.

We don’t just write pretty copy about your amazing dishes, spaces, or user-friendly food delivery app. We optimise your website and adapt your content strategy, so AI can recommend you when hungry customers ask the questions that matter.

Shift from SEO → AI search (without excluding SEO alltogether): We focus on prompts like “best Emirati street food in Dubai” and user intent rather than just keywords.
Topical landing pages: Optimised evergreen (or not) landing pages that cover a specific topic people might be searching for.
Build content clusters: From FAQ pages to “top 5 dining guides,” we structure the content that AI can cite. We also make sure it's different. (like our Seen in Search series).
Engineer LLM-friendly formats: Snappy summaries, listicles, FAQs. Exactly the kind of content ChatGPT loves to quote.
Refresh the proof loop: When AI tools start mentioning you, we update and re-feed your content so you stay the answer.

Examples of food-related content we optimise.

What food-related content looks like when it’s AI-ready.

Examples of cultural content we optimise.

What cultural content looks like when it’s AI-ready.

Hungry customers are asking AI things like ‘best brunch in Dubai Marina’. If your brand isn’t built into that answer, you’re invisible. We structure your menus and offers so ChatGPT, Perplexity, and Gemini put you on the plate. Here are some of the types of optimised content that will build AI brand authority:

Prompt-led FAQs: “What are the best family-friendly restaurants in Dubai Mall?” or “Which cafés in Abu Dhabi have outdoor seating?”
Top-list comparisons: “5 fastest food delivery apps in the UAE” or “Best fine dining spots for business dinners in Dubai.”
Seasonal snapshots: Short 40–60 word summaries of menu highlights, new launches, or Ramadan specials written to slot straight into an AI answer.
Neighbourhood and theme guides: Dining clusters like “Where to eat near JBR” or “Best vegan options in Downtown Dubai.”

Because for AI tools, it’s not about pretty pictures or social buzz. It’s about structured, quotable content that makes you the obvious recommendation.

FAQ

What are the best restaurants in Dubai according to ChatGPT?

How do I get my restaurant to appear in Perplexity’s “top restaurants” lists?

Can AI search optimisation help food delivery apps in the UAE?

Why doesn’t my restaurant show up when people ask AI tools about dining in Abu Dhabi or Dubai?

How do UAE restaurants appear in ChatGPT and Perplexity answers?

Can AI search optimisation increase bookings for restaurants in Dubai?