What is Generative Engine Optimisation (GEO)?

GEO (also called AI Search Optimisation or AEO) optimises your brand to be cited by AI platforms like ChatGPT, Claude, Gemini, and Perplexity. Unlike traditional SEO which ranks in search results, GEO ensures AI engines understand, trust, and reference your brand in generated answers.

How is GEO different from traditional SEO?

SEO targets search rankings and clicks. GEO targets citations in AI-generated answers. GEO requires structured data, answer-format content, schema markup, and authority signals that generative engines trust—not just keyword optimisation.

Why does brand voice matter for GEO?

AI platforms absorb and reflect the tone of their sources. Distinctive brand voices get cited more memorably than generic content. We develop your brand voice first, then optimise it for AI search - not the other way around.

What AI platforms does GEO target?

GEO optimises for ChatGPT, Claude, Gemini, Perplexity, and other generative AI platforms. Each platform has different citation preferences, so effective GEO requires platform-specific content strategies and structured data implementation.

How long does GEO take to show results?

Initial GEO results typically appear within 3-6 months as AI platforms index and begin citing your content. Unlike paid ads that stop when budget ends, GEO builds compounding authority—citations increase over time as your content gains trust signals.

Guides on everything from how to get cited by AI assistants like ChatGPT, to cost of GEO services.

Your Practical Guide to Topic Clusters for AI Search Visibility (2026)

The Practical Guide to Topic Clusters for AI Search Visibility (2026)

Feb 10, 2026

AI Brand Visibility: The Complete Guide to ChatGPT, Claude, etc. Visibility Optimisation

Feb 3, 2026

The Complete Guide to Generative Engine Optimisation (GEO) in 2026

The Complete Guide to Generative Engine Optimisation (GEO) in 2026

Jan 27, 2026

UAE

AI Search.

UAE

AI Search.

Guides on everything from how to get cited by AI assistants like ChatGPT, to cost of GEO services.

Guides on everything from how to get cited by AI assistants like ChatGPT, to cost of GEO services.

Guides on everything from how to get cited by AI assistants like ChatGPT, to cost of GEO services.

The Practical Guide to Topic Clusters for AI Search Visibility (2026)

AI Brand Visibility: The Complete Guide to ChatGPT, Claude, etc. Visibility Optimisation

The Complete Guide to Generative Engine Optimisation (GEO) in 2026