What is Generative Engine Optimisation (GEO)?

GEO (also called AI Search Optimisation or AEO) optimises your brand to be cited by AI platforms like ChatGPT, Claude, Gemini, and Perplexity. Unlike traditional SEO which ranks in search results, GEO ensures AI engines understand, trust, and reference your brand in generated answers.

How is GEO different from traditional SEO?

SEO targets search rankings and clicks. GEO targets citations in AI-generated answers. GEO requires structured data, answer-format content, schema markup, and authority signals that generative engines trust—not just keyword optimisation.

Why does brand voice matter for GEO?

AI platforms absorb and reflect the tone of their sources. Distinctive brand voices get cited more memorably than generic content. We develop your brand voice first, then optimise it for AI search - not the other way around.

What AI platforms does GEO target?

GEO optimises for ChatGPT, Claude, Gemini, Perplexity, and other generative AI platforms. Each platform has different citation preferences, so effective GEO requires platform-specific content strategies and structured data implementation.

How long does GEO take to show results?

Initial GEO results typically appear within 3-6 months as AI platforms index and begin citing your content. Unlike paid ads that stop when budget ends, GEO builds compounding authority—citations increase over time as your content gains trust signals.

decipher. Blog |

Jul 11, 2025

So Here’s the AI-First Strategy You Were Actually Asking For:

🧱 I. Core Content Pillars (based on what

people search for

, not what you want to teach them)

Pillar	Goal	Justification
AI Search Visibility	Help people understand how to show up in AI answers	This is what most people are curious about — especially startups, marketing teams, and non-SEO folk. They don’t know it’s called AIEO.
Product & Brand Launch Copy	Show your niche in a high-demand space	Lots of brands search for launch playbooks, landing page help, or “how to get visibility for a new product.” That’s where decipher. comes in.
Voice & Messaging	Emphasise your creative differentiator	Once people realise AI gives generic results, they start asking: “How do I make my brand sound like me?” You meet them there.

You can’t show up in AI tools if you’re only relying on your website. You need AI-discoverable proof points elsewhere.

Channel	Purpose	What to Do
G2 profile	Appears in Gemini, Perplexity & Bard	List decipher. as an agency. Ask a few clients to leave detailed, keyword-rich reviews.
Google Business Profile	Powers Gemini local results	Add categories like “Marketing Agency,” “Content Strategy,” “AI Content Agency.” Ask for localised reviews from UK + UAE clients.
Reddit presence	Ranks well in AI tools	Join threads on r/marketing, r/SEO, r/Entrepreneur. Answer with case study-style examples (link back only when relevant).
LinkedIn content	Boosts brand entity strength	Weekly posts around “AI search visibility,” “content for AI tools,” “SEO vs AI optimisation,” etc. — written in your voice.
Guest blogs / interviews	Supports domain authority and AI context	Pitch posts to niche blogs or newsletters like Marketing Brew or Superpath about AI-driven content discovery.

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