What does decipher. do, exactly?

We’re a creative agency that helps your brand sound like itself and get found — especially in AI tools like ChatGPT, Gemini, and Perplexity. That means sharp copy, strong structure, and visibility in the search tools your future customers are actually using.

Is AI search different from Google SEO?

Yes — and treating them the same is where most content goes wrong. SEO helps you rank on traditional results pages. AI search tools give direct answers. We make sure your content gets picked up by both, with the right format, tone, and structure.

Do I need to rewrite everything for AI search?

Not at all. We can optimise what you already have or create something new. The trick is clarity, structure, and intent — not a full rewrite. You probably just need your content tuned for how AI tools work.

Why does tone of voice matter in AI-generated answers?

Because tone is what makes you recognisable when you’re quoted. AI tools look for relevant, trustworthy content — and your tone helps signal that. We make sure you don’t just show up, but that you sound like you when you do.

How do I know if my brand is already showing up in AI tools like ChatGPT or Perplexity?

You can test it by asking tools directly — but we also use visibility tracking tools like Spotlight to monitor how your brand appears in AI-generated answers. Then we help you improve what’s working (and fix what isn’t).

Do you use AI tools like ChatGPT to write content?

Nope. We might use AI tools to research or speed up admin work, but the actual copy? That’s human-made. AI doesn’t know your brand — we do. Our job is to make sure your voice stays yours, even in a world full of prompts.

AIEO

What the heck are "AI-focused SEO services"?

May 30, 2025

Gif showing Tom looking at a book confused. An ironic take on not using AI-focused SEO services

We love old school. No lie. Just look at this website. It’s full of GIFs from old movies. But traditional SEO? A bit too old school for our taste.

So, while everyone is still chasing Google algorithm updates, you should be asking:

“How can I get my brand to show up on ChatGPT and Gemini?”

Throw out your old SEO manual and gett ready to rewrite the playbook with smarter strategies, semantic structuring, and human + machine content synergy with AI-focused content services.

TL;DR: Traditional SEO is outdated. AI-focused SEO helps your brand show up in AI search results like ChatGPT and Gemini by combining structured content, semantic depth, and prompt-aware formatting. It automates routine tasks, aligns with user intent, and improves UX using AI insights. decipher. offers AI-first strategies that boost visibility in the age of LLMs—built for how AI thinks, not just how Google crawls.

What are AI-focused SEO services?

AI-focused SEO services are built for how AI interprets, summarises, and surfaces content, not just for how search engine bots crawl it.

Think of AI-focused SEO as giving your old SEO a makeover, which includes:

Structured content for NLP parsing (entities and not keywords)

Topical depth and semantic relevance (that LLMs prioritise)

Prompt-aware formatting (useful for featured responses in LLMs)

Hybrid content strategies (mixing human insights with AI-scale output)

What are the benefits of AI in SEO?

AI can level up your website’s search engine rankings. Here are a few ways AI-focused SEO services can benefit your brand:

Better understanding of search intent

Stuck understanding what users really want when they search for something?

AI can help you crack the code by analysing data to understand search behavior, content preferences, and even language nuances, and ensure your content aligns with your audience’s needs.

Automating SEO tasks

SEO, unfortunately, has so many manual routine tasks that just take up your time when you could be focusing on more creative tasks. AI will automate tasks such as keyword tracking, reporting, and more, helping you optimise your site for improved performance.

Using AI insights to improve user experiences

At the end of the day, it’s still a game of pleasing search engines. They kinda remind me of the Cromulans, those big talking alien heads from Rick and Morty. Except, instead of “getting schwifty”, search engines want to see that visitors engage with your content and stay.

AI can help with that by personalising website content and improving the user journey.

You need an AI content strategy partner. Here’s why decipher.

Have you ever watched the Dakar Rally? Basically, people drive several thousand kilometers over the Arabian desert in 10-15 days. Well, navigating AI-search shift is a lot like that. You need a good navigator at your side so you don’t get lost in the desert of brands no one sees.

That’s where decipher. comes in. We’re not just another SEO agency that relies on randomly throwing out SEO keywords, hoping that something sticks. We specialise in AI-first content strategies designed for today’s large language models (LLMs) by:

Mapping keyword intent to reflect how your users prompt ChatGPT, Gemini, and other LLMs.

Structuring your website with schema markup that helps AI understand and prioritise your expertise.
Crafting content that aligns with your brand voice and stays optimised for AI interpretation.

And, of course, optimising content for AI search to make sure your brand shows up on ChatGPT and Gemini.

Tired of the guessing game and want your brand to finally appear in AI searches (and Google)? Let’s talk.