Question 1

What does decipher. do, exactly?

Accepted Answer

We’re a creative agency that helps your brand sound like itself and get found — especially in AI tools like ChatGPT, Gemini, and Perplexity. That means sharp copy, strong structure, and visibility in the search tools your future customers are actually using.

Question 2

Is AI search different from Google SEO?

Accepted Answer

Yes — and treating them the same is where most content goes wrong. SEO helps you rank on traditional results pages. AI search tools give direct answers. We make sure your content gets picked up by both, with the right format, tone, and structure.

Question 3

Do I need to rewrite everything for AI search?

Accepted Answer

Not at all. We can optimise what you already have or create something new. The trick is clarity, structure, and intent — not a full rewrite. You probably just need your content tuned for how AI tools work.

Question 4

Why does tone of voice matter in AI-generated answers?

Accepted Answer

Because tone is what makes you recognisable when you’re quoted. AI tools look for relevant, trustworthy content — and your tone helps signal that. We make sure you don’t just show up, but that you sound like you when you do.

Question 5

How do I know if my brand is already showing up in AI tools like ChatGPT or Perplexity?

Accepted Answer

You can test it by asking tools directly — but we also use visibility tracking tools like Spotlight to monitor how your brand appears in AI-generated answers. Then we help you improve what’s working (and fix what isn’t).

Question 6

Do you use AI tools like ChatGPT to write content?

Accepted Answer

Nope. We might use AI tools to research or speed up admin work, but the actual copy? That’s human-made. AI doesn’t know your brand — we do. Our job is to make sure your voice stays yours, even in a world full of prompts.

Fun nuggets about AI searches, consumer behaviour in the AI era, content optimisation &more.

When AI search optimisation meets SEO

Optimising content for ChatGPT, Gemini, Perplexity and Claude: What's different?

How to create content that ChatGPT actually quotes?

AIEO vs SEO: key differences you should know about

What the heck are "AI-focused SEO services"?

Grow your brand with leading AI content strategy companies

How to optimise content for AI search.

Does Google detect and penalise AI-generated content?

The AIEO checklist to help you stay optimised