Question 1

What is Generative Engine Optimisation (GEO)?

Accepted Answer

GEO (also called AI Search Optimisation or AEO) optimises your brand to be cited by AI platforms like ChatGPT, Claude, Gemini, and Perplexity. Unlike traditional SEO which ranks in search results, GEO ensures AI engines understand, trust, and reference your brand in generated answers.

Question 2

How is GEO different from traditional SEO?

Accepted Answer

SEO targets search rankings and clicks. GEO targets citations in AI-generated answers. GEO requires structured data, answer-format content, schema markup, and authority signals that generative engines trust—not just keyword optimisation.

Question 3

Why does brand voice matter for GEO?

Accepted Answer

AI platforms absorb and reflect the tone of their sources. Distinctive brand voices get cited more memorably than generic content. We develop your brand voice first, then optimise it for AI search - not the other way around.

Question 4

What AI platforms does GEO target?

Accepted Answer

GEO optimises for ChatGPT, Claude, Gemini, Perplexity, and other generative AI platforms. Each platform has different citation preferences, so effective GEO requires platform-specific content strategies and structured data implementation.

Question 5

How long does GEO take to show results?

Accepted Answer

Initial GEO results typically appear within 3-6 months as AI platforms index and begin citing your content. Unlike paid ads that stop when budget ends, GEO builds compounding authority—citations increase over time as your content gains trust signals.

UAE

UAE

Practical insights about AI brand visibility, authority, and GEO, but fun.

Practical insights about AI brand visibility, authority, and GEO, but fun.

Practical insights about AI brand visibility, authority, and GEO, but fun.

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