Question 1

What does decipher. do, exactly?

Accepted Answer

We’re a creative agency that helps your brand sound like itself and get found — especially in AI tools like ChatGPT, Gemini, and Perplexity. That means sharp copy, smart structure, and visibility in the search tools your future customers are actually using.

Question 2

Is AI search different from Google SEO?

Accepted Answer

Yes — and treating them the same is where most content goes wrong. SEO helps you rank on Google. AI search tools give direct answers. We make sure your content gets picked up by both, with the right format, tone, and structure.

Question 3

Do I need to rewrite everything for AI search?

Accepted Answer

Not necessarily. We can optimise what you already have or build something new. It’s less about rewriting and more about tuning your content to match how AI tools work — with clarity, structure, and intent.

Question 4

Why does tone of voice matter in AI-generated answers?

Accepted Answer

Because tone is what makes you recognisable when AI tools quote you. They look for clarity and credibility — but sounding like a real brand? That’s what makes you stick.

Question 5

How do I know if my brand is showing up in ChatGPT or Perplexity?

Accepted Answer

You can try asking directly — but we use visibility tools like Spotlight to track mentions across AI platforms, then help you improve what shows up (or fix what doesn’t).

Question 6

Do you use AI tools like ChatGPT to write content?

Accepted Answer

Not for the actual copy. We might use AI to research or speed up admin, but the words are ours — and yours. Our job is to protect your brand voice, even in a world full of prompts.

How do brands stay visibile in AI search? (aka how to do AI search optimisation right.)

Seen in AI Search: How Cetaphil adapted to changing customer behaviour

What NOT to do when optimising your content for AI search visibility

The schema marks the spot: A guide to the technical side of AI brand visibility

Getting started with AI search visibility: How UAE brands are getting mentioned on ChatGPT