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Here's what we already did for some clients

Background

Aleyolé, a Spanish jewellery brand, wanted to transform the unique sensation of wearing their pieces into an unforgettable online experience.

Their ambition was for their customers to feel the exclusive touch of Aleyole's products from anywhere in the world.

Process

We started off by auditing Aleyole's brand and digital presence to better understand its unique essence and whether they're conveying it online.

Implementation

  1. Redesign of their tone of voice. Initially, we fine-tuned the tone across their digital communications, ensuring that every tweet, post, and email was infused with their distinct, modern, edgy personality. 
     

  2. Rebranding as AYO. While certain voices can be tweaked, in other cases, a whole makeover is needed. They decided to rethink their target audience, adapt their tone of voice, and style, and go through a rebrand so that it speaks to that clientele.

    And we were involved in everything!

    From analysing the market, their offer, and defining their new ideal client, to writing the new brand manual, naming entire new collections, and writing the web copy, social media content, and sequences of newsletters. 

Results

Unified Customer Experience: The rebranding bridged the gap between online engagements and physical interactions, creating a consistent and real (as much as possible) brand experience.

Increased Engagement: The renewed brand voice and revamped digital presence resonated well with the audience, driving higher engagement and fostering a loyal customer base.

In finding the way to express Aleyolé's essence online we crafted a unique digital world that mirrors the irreplaceable experience of their jewelry, ensuring that every interaction with the brand is as memorable as wearing the jewels themselves.

Aleyolé - Making jewels tangible online.

UN-Affiliated Organisation - Enhancing Code of Conduct Engagement

Results
 
Enhanced understanding of the code: The modules helped bridge the gap between theoretical knowledge and practical application, leading to a better understanding of the code among staff.
 
Increased employee engagement: The interactive nature of the modules and the relevance of the scenarios increased staff engagement and compliance with the code of conduct.

 
By transforming the code of conduct from a document into a dynamic learning experience, the organisation has made adherence to ethical guidelines a central part of the staff's daily life. 

Background

A UN-affiliated organisation wanted to infuse life in its internal code of conduct so that the staff would internalize it easier and quicker.

The best way to achieve this was to create interactive training modules with real situations they face every day.

Process

First, we started by understanding how familiar the staff was with the code. This would help us adapt the training modules and make them more efficient. 
 
Implementation:
 

  1. Focus groups: Ema spearheaded 5 focus groups in 2 languages and extracted real-life situations that went against the code. These anecdotes served as the backbone for the training modules.
     

  2. Content development for the interactive modules: Off the back of the focus groups, Ema and the team gathered insights and real-life situations that were developed into scenarios for the modules. Staff would navigate these scenarios when they went through the modules and answer questions designed to test their understanding of the code. 

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