Here's what we already did for some clients
Transforming Aleyolé into AYO
Aleyolé, a Spanish jewelry brand, aimed to replicate their exclusive in-store experience online but struggled when it came to convey the unique experience their customers had when wearing their jewelry. First thing we did: We conducted a comprehensive brand audit and developed a strategy to redefine their ideal customer, tone of voice, and overall messaging. Then we got to work: - We redefined their Tone of Voice: We fine-tuned their digital communications to reflect their real personality. - Create the copy for their entire Rebrand process to AYO: We helped define the new ideal customer persona, named the new collections, crafted their web copy, newsletters , social media content and more. Results: The rebrand to AYO increased customer engagement, strengthened brand loyalty, and expanded their audience reach with a captivating and consistent online presence.
WIPO Virtual Exhibition: How we brought to life an indigenous village
For the WIPO Virtual Exhibition on Traditional Knowledge, our task was to create video scripts that resonated deeply with the subject matter. The scripts needed to honor the rich traditions of native tribes while maintaining a professional and empathetic tone. The initial content was highly technical and detailed, requiring a delicate balance of respect, clarity, and engagement. What we did: We had to define a tone of voice that was professional, warm, and empathetic. Additionally, we needed to distill the extensive technical information into concise and engaging video scripts. Implementation: •Tone of Voice: We developed a script tone that balanced professionalism with warmth and empathy. •Content Adaptation: We reviewed the technical content, selected key information, and rewrote it to fit the new tone, ensuring clarity and engagement for the audience. Results: The video scripts successfully conveyed complex information in a professional yet empathetic manner, making the WIPO Virtual Exhibition on Traditional Knowledge accessible and engaging to a wider audience.
Enhancing Code of Conduct Engagement for a UN-Affiliated Organization
Sometimes, enhancing a brand can be something entirely different than the usual rebranding process. For instance, we recently worked with a UN-affiliated organization make its internal code of conduct more engaging so that their staff could internalize it faster and more effectively. What we did: We began by assessing how familiar the staff was with the code to tailor the training modules for maximum efficiency. Implementation: •Focus Groups: Ema led five focus groups in two languages, gathering real-life situations that contradicted the code. These anecdotes formed the basis for the training modules. •Content Development: Using insights from the focus groups, Ema and the team created interactive modules with scenarios staff navigate, answering questions to test their understanding of the code. Results: •Enhanced Understanding: The modules bridged the gap between theoretical knowledge and practical application, improving staff’s comprehension of the code. •Increased Engagement: The interactive, relevant scenarios boosted staff engagement and compliance with the code of conduct. By transforming the code of conduct into a dynamic learning experience, the organization embedded adherence to ethical guidelines into the staff’s daily routines.
Fine-tuning the messaging for the Covenant House NJ’s website
Covenant House NJ realized their copy and messaging didn’t resonate with their young audience, finding it impersonal and overly informative. They needed help adapting their texts to better connect with this audience. What we did: We were tasked with adapting and rewriting the old texts to achieve two key objectives: addressing the audience’s pain points, desires, and goals, and adapting the tone of voice to be more direct, familiar, and engaging. Implementation: •Audience-Centric Content: We restructured and rewrote the website content to directly address the specific needs and aspirations of the young audience. •Tone and Style Adjustment: We adapted the tone of voice to be more conversational, engaging, and relatable, ensuring the content felt more personal and approachable. Results: The new messaging effectively engaged Covenant House NJ’s young audience by speaking directly to their needs and aspirations with a familiar and engaging tone, resulting in increased user interaction and connection with the organization.
Project 05